Good Harbor Beach inspires 1972 Chevrolet Blazer Building a better way to see the USA tagline
Chevrolet. Building a better way to see the U.S.A.
“72 Chevy Blazer. Because the good places start where the good roads end”
Well, yeah. At Good Harbor Beach, Gloucester, MA.
Vintage ad with Chevy trucks Oh and people on a picnic probably atop piping plover nests. Now we know better…Anyhow, this creative campaign was inspired by the Bass Rocks motif with that iconic Edgar J Sherman house on Sherman’s Point, parts bolted down nearly a century by then. I like the green truck’s wheel tucked in with the gang.
Here’s the song from the commercial (mentions Cape Cod). Dinah Shore was part of the 1950s version.
and I enjoyed this timeline of Chevrolet advertising. The image for 1972 features a lobster shack stop in Maine
“Chevrolet ended a sponsorship of the Soap Box Derby that dated to the Depression (see 1935) and began to sponsor another youth-oriented event, the Junior Olympics. In dropping the derby, a Chevrolet executive said: “With today’s changing life styles, young people in America have different needs, attitudes and interests. To keep pace with the changes, we must develop creative new programs that are responsive to modern attitudes.” Interpublic Group of Cos. bought Campbell-Ewald, marking what at the time was the biggest agency acquisition in history (based on billings). Interpublic already owned another major GM agency, McCann Erickson. Chevrolet promoted its 1972 line with the theme, “Building a better way to see the USA,” recasting its 1950s theme. 1972 Chevrolet U.S. vehicle sales: 3,037,885 U.S. market share: 24.0%”