The second one sold out on the first day. Marketing and trying to stay current, here’s to a local employee’s initiative.
Kayleigh Bishop, bar manager for Jalapenos had a hunch Paint Nite would be a good fit for Sundays. She and a couple of friends enjoyed one in Boston. Why not here? She was right. “They have been a huge positive, selling out weeks ahead of time. They’re so much fun to work. And just to be there for it—just to witness!” For Jalapenos, at first it was mainly regulars. Gradually it began to bring different crowds of people, sometimes older, sometimes younger, some from other towns. It energizes the regular business. Jalapenos jumped in with the new programming January 2015. “People come in early, grab a seat. We’ve tried the back room and the bar area. The instructors are funny and personable, hands on.” The teacher, Quinn Ramini, Paint Nite artist, is a local; he grew up in Maine and now resides and works in Gloucester. He’s also a trained artist teaching this class a few times a week or month. “Gloucester has an incredibly vibrant history and colorful culture which makes Paint Nite a perfect match,” he says. “The vibe that the town exudes compliments the event…I love hosting events here!”
Jalapeno’s Bishop suggests arriving early to grab a seat and order some food before starting- “the paint area not enough room to eat where you paint.” Then sit down with drinks and music. “Everyone leaves with some fun.” Bishop likes Paint Nite’s community–someone from here– purpose.
Anything else? “Look for groupons!” Maybe they can arrange with UBER, too.
Paint Nite raised 13 million in another round of financing in February and celebrated its 3 year anniversary.