Tag Archives: PR For Gloucester

PR for Gloucester is Getting Gloucester Noticed

BellRinger award plaquePR for Gloucester, the effort to promote Gloucester and boost our economy through positive media coverage, recently won two awards that highlight how well it’s working and the great articles that have been written about Gloucester in the past year.

You may remember PR for Gloucester was started by Tracey Muller, owner of the Bass Rocks Ocean Inn, Cape Ann Chamber of Commerce Executive Director Bob Hastings and other Gloucester businesspeople. They hired the public relations firm Matter Communications to take back control of Gloucester’s image.

Over the last year, PR for Gloucester and Matter landed 46 positive articles about Gloucester and dozens of our businesses, reaching a total audience of 127 million people. Stories about Gloucester appeared in USA Today, The Chicago Tribune, The Boston Globe, The Huffington Post,CapeCodToday.com, PlanetEyeTraveler and a bunch of other outlets. People around the country read these stories and then come shop in our stores and go out on our whale watch boats and eat in our restaurants. This kind of coverage is good for all of our businesses.

People are noticing PR for Gloucester’s success. This week, PR for Gloucester and Matter Communications won a Bell Ringer award, which is given by the Publicity Club of New England to successful PR campaigns. It’s the second award in two weeks. Last week, PR for Gloucester and Matter also won a Communicator Award, a national prize that honors excellence in communications.

The best part about all of this is it’s an effort that Gloucester businesses and the Cape Ann Chamber started themselves to put out a positive image of Gloucester, bring visitors here, and help all of our businesses. If you want to donate to help keep PR for Gloucester going, contact Bob Hastings at the Chamber at h@capeannchamber.com.

BellRinger award with Bob and Traceys certificates

PR For Gloucester- This Just In From Tracey Muller




Spearheading this effort will be

P.R. For Gloucester, a group of individuals and businesses that believe a Public Relations Campaign would promote Gloucester and increase all tourism related business, led by Robert Hastings, executive director of the Cape Ann Chamber of Commerce and Tracey Muller of Bass Rocks Ocean Inn .Bob, former head of the Penobscot Bay Maine Chamber of Commerce, has successfully headed up a similar project in the Rockland/Camden area, which is very successful and has inspired us to begin this task for this area. Tracey has kicked off the fund raising effort with a $10,000 contribution. We will be asking other contributors to help the selected PR firm gather information to publicize, as well as, join in other necessary projects to make this work.



Now We Are Asking You to Make This Succeed!!!



For questions or more information, please contact

Tracey Muller, Bass Rocks Ocean Inn 978-590-4046 tracey@bassrocksoceaninn.com

Bob Hastings, Cape Ann Chamber of Commerce 978-283-1601 h@capeannchamber.com

Mark Harmon, Fund Raising 305-923-3142 harmonmark@bellsouth.net

Or see www.innkeepersofcapeann.com for discussion

Tracey Muller
Bass Rocks Ocean Inn
107 Atlantic Rd.
Gloucester, MA 01930


Join us in putting Gloucester back on the map. If you would like to see Gloucester flourish again, send your contribution to ‘P. R. for Gloucester’ c\o the Gloucester Fund, 45 Middle St., Gloucester, MA 01930. Put ‘P.R. For Gloucester’ in the memo field so it is allocated to this fund.


This campaign has the single purpose of promoting ALL GLOUCESTER TOURISM BUSINESSES. This campaign will hire an experienced public relations firm who will be responsible only to GLOUCESTER. Our ‘successful’ competition has been using P.R. campaigns for years. It is more economical and has a greater confidence factor than advertising. The more we raise, the bigger the campaign