Chevrolet. Building a better way to see the U.S.A.
“72 Chevy Blazer. Because the good places start where the good roads end”
Well, yeah. At Good Harbor Beach, Gloucester, MA.
Vintage ad with Chevy trucks Oh and people on a picnic probably atop piping plover nests. Now we know better…Anyhow, this creative campaign was inspired by the Bass Rocks motif with that iconic Edgar J Sherman house on Sherman’s Point, parts bolted down nearly a century by then. I like the green truck’s wheel tucked in with the gang.
Here’s the song from the commercial (mentions Cape Cod). Dinah Shore was part of the 1950s version.
and I enjoyed this timeline of Chevrolet advertising. The image for 1972 features a lobster shack stop in Maine
“Chevrolet ended a sponsorship of the Soap Box Derby that dated to the Depression (see 1935) and began to sponsor another youth-oriented event, the Junior Olympics. In dropping the derby, a Chevrolet executive said: “With today’s changing life styles, young people in America have different needs, attitudes and interests. To keep pace with the changes, we must develop creative new programs that are responsive to modern attitudes.” Interpublic Group of Cos. bought Campbell-Ewald, marking what at the time was the biggest agency acquisition in history (based on billings). Interpublic already owned another major GM agency, McCann Erickson. Chevrolet promoted its 1972 line with the theme, “Building a better way to see the USA,” recasting its 1950s theme. 1972 Chevrolet U.S. vehicle sales: 3,037,885 U.S. market share: 24.0%”
Gorgeous Feb 23, 2017. Foreground capped with light layer of snow, artist adorned with snappy white fedora, and white caps on the water.
Who is this artist? The colors and texture of the landscape, that white hat, and straining eyes (mine and the artist)…well, it had me thinking Butch Cassidy and the Sundance Kid ” Who are those guys?” and “white straw skimmer” (minus the “beginning to get on my nerves”)
Beautiful fall morning. I like how the sand fills in the boardwalk come October
A mid-week vacation day is the easiest. Oh, and you’ll need your resident beach sticker. We prepped our car with a picnic blanket for the seat, extra towels, and ice waters. Start early and grab a big “lobsterjack” breakfast because you’ll need the fuel. End late.
Let’s establish some base rules here.
First off, you need to spend at least 15 minutes at each beach. (You can tweak this a little if you want.) Next, you need to dive under. We suggest a ritual for each beach, e.g. ‘The Five and Dive’. Finally, you have to stop for ice cream and candy. Remember, you can do these beaches (or others in Gloucester) and jumps in any order. Be flexible for unexpected delays like staying at one beach for hours, or a friend asking you to drop off a sub (*cough* Joey *cough*). Most importantly, you have to do at least 13 beaches and 2 jumps in one day. Mind the tides. Be grateful we have so many choices.
The Beaches- partial list
Annisquam lighthouse. Coffin’s beach. Good Harbor beach. Long beach. Magnolia beach. Niles beach. Pavilion beach (by Beach Court). Pavilion beach bonus (by the cut). Plum Cove beach. Rocky Neck Oakes Cove beach. Stage Fort Park (1) – Cressy’s beach ( our alt. title ‘sea serpent’ big beach). Stage Fort Park (2) – Half Moon beach. Wheeler’s Point. Wingaersheek beach.
The Jumps- partial list
Annisquam bridge. Magnolia Pier.
*We do this challenge at least once each summer. Yesterday we started off with breakfast at Willow’s Rest and continued from there. Our timing was random especially as we spent hours at Wingaersheek. The second meal to get us through the day came from the sandwich counter at Annie’s by Wingaersheek. Yes, they have a sandwich counter.
Gloucester Beaches sandwich directory
Sun, surf, squeaky sand, Salt Island, wildlife- Good Harbor Beach has so much character and here’s something new you may want to try. The concession rents chaise lounges with comfy cushions ($18) and umbrellas ($15) as a full-service amenity. They will carry it to your spot. They will set it up. All through? They will pick up. (Within reason–it’s not a challenge.) Most people have already arrived with their chairs and may not know this perk is an option. If you are in need of a super extra relaxing treat or a lighter gear lug– it’s good to know before you go.
Chris, Nick and Jonathan were setting up the slush carts for the day. Watermelon is the 2016 crowd favorite. Note the new wheels. My favorite slush is at Virgilios, but we like Richies, too. I’m told BLT ($7.25) is a popular sandwich order this summer at the concession stand (middle of the beach). The Good Harbor Beach Hotel snack bar at the end of the beach has great sandwiches, too (no restroom).
Breaking news: Dan ordered wheels and is building a beach cart to offer…
fresh squeezed lemonade.
Look for that rolling by your towel –or chaise –in the near future. Please carry in, carry out, and if a trash container is temporarily full, carry home.
City of Gloucester beaches is on Facebook–the City is not in charge of the concession stand.
Communication from the City is robust! Specifically
Will the signs flash parking updates? (the facebook page has parking lot updates)
I often see this group playing volleyball together at Good Harbor Beach when out walking my sweet dog Rosie. Yesterday, more and more friends joined as the sun was setting and it looked like tons of fun. Thanks guys for not minding my taking snapshots!
Good Harbor Beach
A very windy and chilly day today, but the sun is shining and the water is crystal clear.
Coconut had to go swimming and also bark at two geese that were just enjoying their morning swim.
I found some sea glass, that I will give to my mom.
I hope everyone enjoys the sunny day!
Today is the last day until September that dogs are allowed on the beach. I know Coconut will be very sad, but I think that means it’s officially summer.
Click the picture and select “all sizes” to see full size version.