Tag Archives: catv

Cape Ann TV has a big, beautiful and bold goal: to be one of the premiere community media stations in the country

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How? Executive Director Erich Archer states it plainly:  “The team at Cape Ann TV and this community make that goal possible. There’s something special and local: the characters, stories and the beauty of Cape Ann. People actively participate in this community, which is incredibly important.  Plus, there’s high caliber and diverse talent.”

CATV AND COMCAST

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Cape Ann TV is located at 38 Blackburn Center in Gloucester, MA, and it’s community television, local, social, and non-commercial. Unlike PBS –which produces shows for a national audience and broadcasts broadly via satellites– community television stations create, produce, and distribute content locally, via a cable provider. There are 350+ active community television stations across the country that operate with a variety of funding sources depending upon how they’re set up. *Since an FCC mandate in 1972, cable providers receive access to rights of way in exchange for funding local cable TV channels by and for the public. The cable television franchise contract fees pay for equipment, training, facilities, studio time and channels (air time). Currently the fiscal model for Cape Ann TV covers operation and capital needs.  Comcast is the local Cape Ann TV cable provider. Archer said that Cape Ann TV has spent more than a year working together with local governments, area schools, partners and citizens to outline and identify what the communities wanted to include in renegotiation terms for the next 10 year contract with Comcast. It was a massive document and effort, and is currently under negotiation.

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The original purpose of cable access continues to be providing TV studios and support for community members so they can make their own content. Our station, CATV, has much to offer that’s relevant. If you need video, CATV can make it for you whether you are an individual, non-profit, for profit or municipality. Make it a point to visit the station and use this invaluable resource. While you’re at it, why not

START YOUR OWN TV SHOW AT CATV

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Here’s your chance. Members can use the cameras, production, and the studio to make their own TV show. You can sign up for film maker and editing classes, lunch workshops, state of the art equipment, cameras, the conference room for community meetings, editing banks, and studio time. Do it. Have fun.

CREATE YOUR OWN PODCAST AT CATV

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There have been upgrades to CATV headquarters: new wall color, original art, and re-design including transposing an under-utilized lobby into a beautiful podcast studio. Podcasts are on an uptick everywhere thanks to easy on demand listening. Since the podcast studio was put in at Cape Ann TV there have been hundreds of downloads–beyond clicking and listening. Invested audiences are saving the shows to listen at their convenience. Archer notes, “We have podcasts about high school sports, one from NOAA about fishery-related issues, arts and variety, and more.” CATV encourages people to start one if they’re interested. “We’ll help them every step of the way.”

WHAT’S ON CATV?

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Cape Ann TV broadcasts original programs and local coverage: area high school sports, city council and municipal meetings, community meetings, Cape Ann Museum programs, library events, local artists and art groups, Cape Ann scenics, and school productions to name just a few. Award winning programs include: The Portrait Series; Awesome Gloucester; GMG podcastsWriters Block with John RonanAll Things Victorian; and the Emmy-winning On the Waterfront, a series about how local seafood gets to your plate.

DID YOU KNOW YOU CAN HIRE CATV FOR COMMERCIAL CONTENT?

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Does your business or organization need any professional video shot? Cape Ann TV funding sources also include for profit productions for commercial content. So, if you want to make a video for commercial purposes that will not air on Cape Ann TV, you can contract Cape Ann TV to make it. CATV can work at a high quality and any budget. Do you have an exciting event you’d like to capture? Do you need to film a board room meeting? One example- CATV produced film for a permanent display at Cape Ann Museum.

DID YOU KNOW GRANT FUNDERS AND COMMUNITY GET DOUBLE VALUE?

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CATV has strategically partnered with organizations seeking grant funding. If an organization is writing a grant proposal that includes a video element, they can write CATV into the grant, and CATV will match the grant funds with in kind services. So for example Cape Ann Seafood Exchange wrote a big grant, and they won $5000 as part of this big grant to make a video. CATV matched that award which meant Seafood Exchange could make a $10,000 value video. Next time you’re writing a grant, think about ramping up the application with a video component, and plan ahead so it can happen!

A NOTE FROM MAYOR ROMEO-THEKEN

“Cape Ann Television is an invaluable asset to Gloucester and the Cape Ann community. The city turns to CATV for important local news, information and media education opportunities. The dedicated staff members and volunteers at Cape Ann Television through the leadership of Erich Archer work tirelessly to improve and broaden their coverage of public, education, and government events, keeping our citizens informed and entertained. I have been involved with Cape Ann Television for many years, sharing my views as a city councilor, mayoral candidate and finally, today as Mayor. From this personal experience, I have always recognized the value that CATV provides, allowing local citizens the opportunity to share opinions and information. It is a critical piece of our city’s democracy.” Mayor Romeo Theken, City of Gloucester, MA

DIRECTOR CATV

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Erich Archer has been at the helm of Cape Ann TV for three years. He is a filmmaker and editor by profession. “I try to produce at least one original project a year that I’m proud of. The two On the Waterfront episodes are definitely in that category, as are the two Portrait Series pieces.”

Prior to running the station he worked in Los Angeles in TV and advertising. He moved back from LA for…love.  His wife, Tara, is a wardrobe stylist who grew up on the North Shore. They have two children and reside in Beverly. As a boy, Archer spent summers on Wingaersheek beach with his family. His parents recently moved to Rocky Neck; his mother, Kathleen Gerdon Archer, had a gallery on Rocky Neck. That’s her original art on the walls.

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Helpful links:

Mass.gov Massachusetts Community Access Television 

National Alliance for Community Media 

MassAccess (Massachusetts Community Media, INC) state advocacy membership organization and network. Cape Ann TV is a member and Archer is serving as an officer.

*For more information see Cable Communications Act of 1984 

2014 Boston Globe good article by Steven Rosenberg

ONLY 10 SPOTS REMAINING FOR CAPE ANN TV’S WEDNESDAY LUNCH AND LEARN WITH TED REED

Cape Ann TV

Lunch & Learn Series:

“The Canon FX-105 Camcorder–Beyond Automatic”

 

Cape Ann TV’s Lunch & Learn Series continues on Wednesday, October 5th, 2016 at 12pm with “”The Canon FX-105 Camcorder–Beyond Automatic”” presented by Professional Video Producer, Ted Reed.

Cape Ann TV has several Canon FX-105 HD camcorders available to its members for shooting projects outside our studio. They’re light, easy to run around with for action shooting, and produce great pictures and sound as a “point and shoot” video camera.

But this camera can do a whole lot more once you take the settings off automatic. Join us for our next “Lunch and Learn” at Cape Ann TV and see how to take this remarkable tool to the next level in picture control, audio and much more. Ted Reed, Emmy-award-winning TV director and cinematographer and Cape Ann resident, will lead this session.

 

Space is limited for this event; please RSVP to rtober@capeanntv.org to reserve your spot. 

Sneak Peek and Premiering Tonight on Cape Ann TV: Concert for the Angels

“Songs for the Angels” a concert by Cape Ann Superstars to help fight addiction premieres this Friday, September 23 at 8pm on Cape Ann TV Channel 12.

This concert was recorded at Shalin Liu-Center to benefit the Police Assisted Addiction & Recovery Initiative (PAARI). The concert features Allen Estes, Willie Alexander, Fly Amero, and Marina Evans. Quentin Callewaert opens the show, and includes a special performance from Chief Campanello, the founder of the PAARI program.
The show also airs this weekend on these times and dates:
Saturday, Sept. 24 at 8 am and 7:30 pm
Sunday, Sept. 25 at 6 am and 9 pm

CAPE ANN TV LUNCH AND LEARN: CANON FX-105 CAMCORDER

Cape Ann TV

Lunch & Learn Series:

“The Canon FX-105 Camcorder-Beyond Automatic”

 

Cape Ann TV’s Lunch & Learn Series continues on Wednesday, October 5th,2016 at 12pm with “”The Canon FX-105 Camcorder–Beyond Automatic”” presented by Professional Video Producer, Ted Reed.

Cape Ann TV has several Canon FX-105 HD camcorders available to its members for shooting projects outside our studio. They’re light, easy to run around with for action shooting, and produce great pictures and sound as a “point and shoot” video camera.

But this camera can do a whole lot more once you take the settings off automatic. Join us for our next “Lunch and Learn” at Cape Ann TV and see how to take this remarkable tool to the next level in picture control, audio and much more. Ted Reed, Emmy-award-winning TV director and cinematographer and Cape Ann resident, will lead this session.

 

Space is limited for this event; please RSVP to rtober@capeanntv.org to reserve your spot. 

Backyard Growers Harvesting at Veterans Memorial School

Lisa Smith submits, “Fall is here and it is time to harvest the crops. The Backyard Growers have gardens at all of the Gloucester schools where they mentor the students on how to grow vegetables from seed. Here they are harvesting at Veteran’s Memorial School with the students.”

New Video from CATV Summer Intern Zack Even: Welcome to Ravenswood Park

Lisa Smith writes, “It is hiking weather and how would you like to visit Ravenswood Park? Welcome to Ravenswood Park is a video that Zack Even, our talented summer intern made. It’s beautifully shot and edited. Zack is now finishing his senior year at  Manchester-Essex Regional High School. He was a pleasure to work with and totally amazed the staff at Cape Ann TV with his video skills! Henry Cooper was the CATV staff person who helped Zack with the filming- the editing was all Zack.”

New Video from Lisa Smith ~ Gloucester City-wide Arts Festival 2015

Lisa writes ~ “Here it is fresh off the press video highlight of the Gloucester Schools City-wide Arts Festival held earlier this month in downtown Gloucester. I couldn’t cover it all, but what I did cover was amazing! It includes a short interview with GHS science teacher Kurt Lichtenwald, his robotics program is fantastic. People got to play with the robots and other engineering marvels that his students made.”

 

Cape Ann TV Lunch and Learn

Cape Ann TV Announces It’s Next

Lunch & Learn Event
“Online Marketing: The New Rules for Business”

Presentation by: Hans Riemer, President of Market Vantage LLC

(Gloucester, MA) – Cape Ann TV (www.capeanntv.org), a regional non-profit local access television station that serves all of Cape Ann, is pleased to announce the next learning experience in the popular “Lunch & Learn” series – “Online Marketing: The New Rules for Business”to be held on April 8th, 2015 at 12:00 p.m. at Cape Ann TV (38 Blackburn Center, Gloucester MA 01930).

You need effective online marketing if you’re going to grow your business, but there are many roads you can take. Assuming you already have a website, you can attract visitors with ads through Google, Bing, LinkedIn, Facebook and Twitter just for starters. Then there’s SEO, social media and email, blogs and media buys.

Where do you start, and what should you expect for results? Can you do it yourself or assign this job to someone on your team? Should you hire an in-house expert or an outside agency to help you? Can your website designer do the job?

While each organization’s situation is different, there are some basic strategies every company should master. In this presentation, we will take a management view and separate the truth from the myths and rumors. We’ll highlight important trends and help you focus in the promising, challenging world of Internet marketing.

About the presenter: Hans Riemer has over 30 years of domestic and international experience working in marketing and sales for business-to-business technology companies – from startups to members of the Global 500.

As founder and President of Market Vantage over 10 years ago, Hans specializes in helping organizations develop and implement effective Internet marketing strategies that make a positive impact. Market Vantage optimizes organic search rankings, manages online advertising and continuously measures the results to reduce costs and improve ROI.

Seating is limited for this event. Please email: rtober@capeanntv.org to reserve your seat.

*    *    *

Milkweed Seedpod ©Kim Smith 2014

Friend me on Facebook and follow me on TwitterInstagram, and Vine. You can also subscribe to my design website at Kim Smith Designs, and film’s websites at Beauty on the Wing ~ Life Story of the Monarch Butterfly, Gloucester’s Feast of Saint Joseph Community Film Project, and Life Story of the Black Swallowtail Butterfly.

Reminder About Lunch and Learn Tuesday at CATV

Hello Friends of Cape Ann TV,

We invite you to join us for a very special “Lunch and Learn” presentation on Tuesday, March 25th at noon. Our guest speaker will be Kevin Roy of Green Banana SEO.
Kevin brings to the table more than 15 years of Internet development experience. During that period, he developed an online marketing expertise concentrated on analytics and conversion. Kevin’s focus on Search Engine Optimization prompted him to found Green Banana SEO, a company specializing in SEO for local businesses. Since the firm’s founding in 2009, Green Banana has experienced growth of over 400%.
Kevin will be discussing the benefits and challenges of SEO and Pay Per Click. He will cover keywords, creating content, building links, and ways to make sure your business is visible to search engines.

If you have been wondering how to get your business onto page one of search results then you can’t afford to miss this presentation.

Please join us for this informative presentation, pizza, and a Q&A with Kevin.

Feel free to invite friends and colleagues. RSVPs to erich@capeanntv.org.

Erich Archer
Executive Director
Cape Ann TV
erich@capeanntv.org
978.281.2443
http://www.capeanntv.org
Like us on Facebook: Cape Ann TV
Twitter: @CapeAnnTVCATV

Lunch and Learn at CATV

Hello Friends of Cape Ann TV,
 
We invite you to join us for a very special “Lunch and Learn” presentation on Tuesday, March 25th at noon. Our guest speaker will be Kevin Roy of Green Banana SEO. 

Kevin brings to the table more than 15 years of Internet development experience. During that period, he developed an online marketing expertise concentrated on analytics and conversion. Kevin’s focus on Search Engine Optimization prompted him to found Green Banana SEO, a company specializing in SEO for local businesses. Since the firm’s founding in 2009, Green Banana has experienced growth of over 400%.

Kevin will be discussing the benefits and challenges of SEO and Pay Per Click. He will cover keywords, creating content, building links, and ways to make sure your business is visible to search engines.  
 
If you have been wondering how to get your business onto page one of search results then you can’t afford to miss this presentation. 
 
Please join us for this informative presentation, pizza, and a Q&A with Kevin.
 
Feel free to invite friends and colleagues. RSVPs to erich@capeanntv.org.
Erich Archer
Executive Director
Cape Ann TV

Erich Archer from Cape Ann TV Writes

Hi Kim,

I hope you’re doing well.
Below is a link to our latest underwriter endorsement video. This one was created for Russell’s Florist. We produce these for our underwriters and air them on channels 12 and 20 all year long.
Would you mind posting this link to GMG for us?
Thanks very much,
Erich Archer
Executive Director
Cape Ann TV

Thank You April Smith!!

Yesterday while at CATV making copies of my film, Beeman School 1st grader April Smith lent a hand by agreeing to be my focus group that afternoon. Her candid response to the film, “I loved it!” When I asked what her favorite part was, she first said the music (thanks to my darling daughter Liv for providing the vocals and dear friend Kathleen for the accompanying pipe organ), and then she added she also liked the butterflies and caterpillars. I guess that just about covers all!  Thanks April!!

April Smith ©Kim Smith 2013

And special, special thanks to Andrew Love and April’s Mom, Lisa. Lisa, very graciously, has been sharing the Final Cut editing station (located smack dab in the middle of her hectic office at CATV) with me for the past several weeks.  Andrew once again provided much appreciated assistance with editing and techno problems.

P.S. April was not playing hookey; she was missing school because of a miserable head cold.

Life Story of the Black Swallowtail Premiere

The Writer’s Block

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If you’re looking for some fascinating tv viewing at 8:00 tonight, tune in to John Ronan’s The Writer’s Block on CATV Channel 12 for an interview with your’s truly about my book Tales of Bong Tree Island.  If you miss it tonight, it will air again on the 28th at 8:00.

E.J. Lefavour

http://www.khanstudiointernational.com/

“Public Access and Democracy: From the Boob Tube to YouTube, A Revolution in Our Time” – CATV Annual Meeting

Coming Up: Tuesday, May 24 from 6-7:30 p.m. at the Sawyer Free Library Friend Room

Come to the Cape Ann Annual Meeting and hear: “Public Access and Democracy: From the Boob Tube to YouTube, A revolution in Our Time”

Learn about the evolution of public access television, where ordinary people can create television programs and release them on CATV and the internet!

Let’s figure out how to merge Blogging and Broadcast!

There was a time before there was bloggers, before there was social media, before there was internet when the only public media “portal” to our community was Public Access Television: Channels 12, 27, and 67 on your Comcast cable dial.

There is a long history of individuals who fought long and hard for the right of each community to have these channels for PEG programming, which stands for Public (general interest), Education (school and public education programs) and Government (transparency in government meetings). Today, Public Access facilities around the world produce more programming annually than CBS, NBC, and FOC television combined.

YOU have the right to make television shows and cablecast them on CATV, as well as out through the internet. One of the most exciting developments on Cape Ann in the past few years is the incredible success of Good Morning Gloucester and the existence of all you wonderfully talented authors. In a keynote presentation that will be given by Barry O’Brien, there is a great acknowledgement of the work of Joey C., and the team of bloggers that make GMG so much fun. As television and the internet merge, we want to determine how our rights to Public Access television can be preserved and developed by applying our communities’ talent.

There will be tasty refreshments! Come on over Tuesday, May 24 from 6-7:30 p.m. at the Sawyer Free Library Friend Room and join the conversation.