Secret Shopper Gig At Mark McDonough’s Restaurants- Press Release


Press Release-

Love Food? Know Food? Win this Contest and Eat Well – FREE
Do you love food?  Do you think you “KNOW” food? Then you could become a secret shopper and eat for free at local restaurants. Serenitee Restaurant group is running a contest to find 20 new secret shoppers to go out to eat and write about their experience.
Serenitee Restaurant Group employs a small army of secret shoppers to constantly monitor the quality of the food and service at its restaurants.  Periodically, new recruits are sought to grow the foodie army and bring fresh new eyes to the focus on service.  With summer approaching, new shoppers are needed to polish up service and skills before the tourist volume pours in.
Secret shoppers are given a $50 gift certificate to go out to dinner with friends to act as a secret restaurant critic.  Taking mental notes on the flavors and points of service, they fill in a two page questionnaire about their experience and email it to Serenitee owner Mark McDonough.  “We are constantly changing our recipes and retraining servers based on feedback from Secret Shopper reports.  It is one of the most important management tools we use to make sure we are giving great food and service.”   
And there’s a Grand Prize.  The participant turning in the quiz with the best, most detailed and most accurate answers will also earn a free seat at The Alchemy Bistro May Foodie Dinner on May 5th at 6pm .   This special monthly event is a limited seating extraordinary culinary journey with Chef Jeff Cala.  Attended by culinary artists, food writers and amateur aficionados, and anyone who just loves food, Foodie Night is a guided tour of plate and flight in an intimate and convivial atmosphere. Seating is limited to 16 guests.
Here are a few sample questions from the foodie quiz:

  1. Which popular alcoholic beverage is made from the agave plant?
  2. What type of wines do you pair with cream sauces?
  3. What are your pet peeves around bad service?

To get a 20 question Foodie quiz please text “FOODIE” to 72727 or email owner Mark McDonough with the subject line “FOODIE” to  For reservations to Foodie Night without taking the quiz, please call Alchemy at 978-281-3997.
Serenitee Restaurant Group includes
Alchemy Bistro in Gloucester, a from-scratch tapas restaurant with musical brunch and art-centric events and atmosphere.
Latitude43, Oceanside in Gloucester, cosmopolitan New England seafood and authentic sushi pit.
Minglewood Tavern, adjacent to Lat43 Gloucester, boasting a wood-fired pizza oven, great live music and access to the Lat sushi menu.
Cala’s in Manchester-by-the-Sea, a great place for exceptional pub food and pizza
15 Walnut Bistro in Hamilton, farm-to-table dining, Boston quality presentation, in a comfortable neighborhood bistro atmosphere
Backstage Bistro at the North Shore Music Theater in Beverly, upscale menu, after theater bar snacks, prop filled room creating the perfect dinner and a show experience
Hale Street Tavern in Beverly Farms, an unpredictably casual and fun place for burgers, oysters, sushi and craft beer in one of New England’s oldest and wealthiest Yankee neighborhoods.

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