Tag Archives: writing

Chickity Check It: Seven Tips for Good PR Writing by John McElhenny

Seven Tips for Good PR Writing

Posted on: February 21st, 2014 by John McElhenny


There’s an unfinished conference room in the back of our office where no one ever goes. Table tops lie on their sides with no legs. Deconstructed cubicles stand against the walls, shelves and desktops assorted like giant puzzle pieces. A dry erase marker lies on the ground, never used.

It’s there in the dark that I write.

As public relations professionals, content generation is becoming an ever more important part of our job. Clients need a continuous stream of blog posts, opinion articles, news releases, feature articles and social media posts to connect with their audiences.

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Is it strange that I enjoy writing on vacation at a beach destination?

I can’t tell you how psyched I am when I finish writing a post like the upcoming Poop vs Lysol post or the MFers Dropping Like Flies post or the St Lucia vs Turks vs Playa post.  I get this great accomplished feeling.

I get to write while the Mrs is sleeping or reading her books all day long and don’t have the duty of work which allows me the time to write what I want to write.

Creators gotta create.  I know my oldest, The Bean has this blessing/curse.  You just have to be creating and if you don’t you get depressed.  The Bean needs to be creating at all times while Snoop Maddie Mad could just chill all day long.  Two very different children I have.

Like right now, it’s 7:29AM on Tuesday as I write this and I’ve already edited two prior posts that have been scheduled for future time slots.  Been up since 5AM banging away and couldn’t be happier.  While on vacation.

I don’t know what it is but just like the Bean, I’d go stir crazy just laying in bed when I could be creating.

I might make a line of T-Shirts-

Creators

Gotta

Create

I’ve spoken with EJ about this at length and I think it’s true for any creative person be it artist, musician, writer, photographer, even business people.  I know there is not much more aggravating than being stifled when you have ideas and are kept from acting on them by time constraints, or for whatever reason.  When a truly creative person is stifled it’s tough for them to feel fulfilled.

Warning: Deep Thoughts Ahead (Paul Kelly Talks About Summertime Philosophy)

In this short video, Paul Kelly — a teacher, worker at Apple Street Farm in Essex, writer, and all-around great guy — talks up the Philosophy & Writing Camps he offers to high school students in the summertime. He meets with small groups of students at the Peabody-Essex Museum in Salem a few hours a day to use the collections there as inspiration for developing skills in writing and discussing Plato, Aristotle and all the rest of those famous guys. Paul says high school students eat this stuff up; they love discussing the big ideas, according to him. The first camp start next week, from Tuesday July 5th – Friday July 8th. For more information, go to Paul’s website: www.philosophy4.com