PR for Gloucester, the effort to promote Gloucester and boost our economy through positive media coverage, recently won two awards that highlight how well it’s working and the great articles that have been written about Gloucester in the past year.
You may remember PR for Gloucester was started by Tracey Muller, owner of the Bass Rocks Ocean Inn, Cape Ann Chamber of Commerce Executive Director Bob Hastings and other Gloucester businesspeople. They hired the public relations firm Matter Communications to take back control of Gloucester’s image.
Over the last year, PR for Gloucester and Matter landed 46 positive articles about Gloucester and dozens of our businesses, reaching a total audience of 127 million people. Stories about Gloucester appeared in USA Today, The Chicago Tribune, The Boston Globe, The Huffington Post,CapeCodToday.com, PlanetEyeTraveler and a bunch of other outlets. People around the country read these stories and then come shop in our stores and go out on our whale watch boats and eat in our restaurants. This kind of coverage is good for all of our businesses.
People are noticing PR for Gloucester’s success. This week, PR for Gloucester and Matter Communications won a Bell Ringer award, which is given by the Publicity Club of New England to successful PR campaigns. It’s the second award in two weeks. Last week, PR for Gloucester and Matter also won a Communicator Award, a national prize that honors excellence in communications.
The best part about all of this is it’s an effort that Gloucester businesses and the Cape Ann Chamber started themselves to put out a positive image of Gloucester, bring visitors here, and help all of our businesses. If you want to donate to help keep PR for Gloucester going, contact Bob Hastings at the Chamber at firstname.lastname@example.org.