I must be a microcelebrity. Someone I didn’t know yelled out “Hey Paulie Walnuts!” in the middle of Best Buy.
A few weeks ago, I wrote a piece encouraging you, as artists, to create your own community. I discussed building your own community of fans and followers without getting sucked into over-hyped social sites such as MySpace or FaceBook. Reflecting on it a bit more, I realize there is another ingredient to success in online social networking….not only must you build a community…but you must become the leader of that community.
Over this past weekend I read an article in Wired magazine (issue 15.12), Almost Famous by Clive Thompson. The article discusses the relatively recent phenomenon of microcelebrities.
Clive puts it this way:
Microcelebrity is the phenomenon of being extremely well known not to millions but to a small group – a thousand people, or maybe only a few dozen. As DIY media reach ever deeper into our lives, it’s happening to more and more of us….[If you engage in online information publishing via web sites, blogs, and newsletters] odds are there are complete strangers who know about you — and maybe even talk about you.
You, dear artist, need to become a microcelebrity (no doubt many of you already are).