Are you a Microcelebrity?

I must be a microcelebrity. Someone I didn’t know yelled out “Hey Paulie Walnuts!” in the middle of Best Buy.

IF YOU SEE ME ON THE BEACH THIS SUMMER, DON'T BE AFRAID TO SAY HI.

IF YOU SEE ME ON THE BEACH THIS SUMMER, DON’T BE AFRAID TO SAY HI.

Become a Microcelebrity
by Clint Watson

Dear Subscriber,

A few weeks ago, I wrote a piece encouraging you, as artists, to create your own community. I discussed building your own community of fans and followers without getting sucked into over-hyped social sites such as MySpace or FaceBook. Reflecting on it a bit more, I realize there is another ingredient to success in online social networking….not only must you build a community…but you must become the leader of that community.

Over this past weekend I read an article in Wired magazine (issue 15.12), Almost Famous by Clive Thompson. The article discusses the relatively recent phenomenon of microcelebrities.

Clive puts it this way:

Microcelebrity is the phenomenon of being extremely well known not to millions but to a small group – a thousand people, or maybe only a few dozen. As DIY media reach ever deeper into our lives, it’s happening to more and more of us….[If you engage in online information publishing via web sites, blogs, and newsletters] odds are there are complete strangers who know about you — and maybe even talk about you.

You, dear artist, need to become a microcelebrity (no doubt many of you already are).

CLICK HERE FOR THE REST OF THE ARTICLE.

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