Monthly Archives: February 2014

Chickity Check It: Seven Tips for Good PR Writing by John McElhenny

Seven Tips for Good PR Writing

Posted on: February 21st, 2014 by John McElhenny


There’s an unfinished conference room in the back of our office where no one ever goes. Table tops lie on their sides with no legs. Deconstructed cubicles stand against the walls, shelves and desktops assorted like giant puzzle pieces. A dry erase marker lies on the ground, never used.

It’s there in the dark that I write.

As public relations professionals, content generation is becoming an ever more important part of our job. Clients need a continuous stream of blog posts, opinion articles, news releases, feature articles and social media posts to connect with their audiences.

For the entire article click here to view it at Ink House

Beautiful Blue Lobster

For the next few days while in Mexico I thought I’d repost several of the short videos that I made for our community this past year. First up is the Beautiful Blue Lobster, featuring Joey, and filmed at Captain Joe and Sons, with a trio of Pete Seeger songs.

Fish on Fridays

The Fish on Fridays series is a collaboration between Gloucester photographers Kathy Chapman and Marty Luster. Look for various aspects of Gloucester’s centuries-old fishing industry highlighted here on Fridays.

This winter has been tough on everyone, but the fishing industry has been particularly hard hit. In this week’s video, storm scenes set the stage for a chat with Steve Connolly Seafood‘s Romeo Solviletti who describes the effects of this stormy and frigid winter on Gloucester’s fleet, processors and customers.

Thanks to GMG’s own weatherman, Peter J. Lovasco, for his report during a 66 mph blast on the back shore.

 

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Video © Marty Luster 2014
slicesoflifeimages.wordpress.com
matched pairs.wordpress.com
ww.youtube.com/editormard

Photos above and photo in video of State Fish Pier ©Kathy Chapman 2014
http://www.kathychapman.com

Breaking News: Blues Girls Gracie Curran and Lydia Warren Rock the Larcom – April 5

Blues Girls Rock The Larcom

Gracie Curran & The High Falutin’ Band with Roomful of Blues Horns and Bruce Bears on keys.  If that wasn’t enough hear “Proof of Love” with the original arrangements LIVE for the First Time Ever.

Ok,  so if you still are not convinced Lydia Warren Band will start the evening off (see video below, she knows how to sing and play that guitar).

Get your tickets NOW !!!!! Its gonna be HOT!  Both Gracie & Lydia performed at last year’s Gloucester Blues Festival.

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You can own an illusion from the Longest Running Magic Show on Earth

AUCTION OF THE LE GRAND DAVID SPECTACULAR MAGIC SHOW

AUCTION DETAILS
Sunday, Feb. 23, 2014 10:00 AM
Location: 286 Cabot Street, Beverly, MA 01915

PREVIEW TIMES

Thursday, February 20th through Saturday, February 22nd, 10am to 5pm.
Sunday, February 23rd, 8am to 10am. Preview will be held at both the Cabot Cinema Theatre and the Larcom Theatre.

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Get em while you can ~ M. E. Productions Presents ~ LITTLE FEAT selling fast! 2nd Rockport show added@The Shalin Liu

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Little Feat's Paul Barrere & Fred Tackett

Artist’s website>    http://www.paulandfred.net/index.html

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 Get tickets > http://rockportmusic.org/jazz-world/3-21-14.html

Shalin Liu Performance Center
37 Main Street
Rockport, MA 01966

Telephone (General and Box Office)
978.546.7391

Fax 
978.546.8351

Email 
info@rockportmusic.org 

Are you a Microcelebrity?

I must be a microcelebrity. Someone I didn’t know yelled out “Hey Paulie Walnuts!” in the middle of Best Buy.

IF YOU SEE ME ON THE BEACH THIS SUMMER, DON'T BE AFRAID TO SAY HI.

IF YOU SEE ME ON THE BEACH THIS SUMMER, DON’T BE AFRAID TO SAY HI.

Become a Microcelebrity
by Clint Watson

Dear Subscriber,

A few weeks ago, I wrote a piece encouraging you, as artists, to create your own community. I discussed building your own community of fans and followers without getting sucked into over-hyped social sites such as MySpace or FaceBook. Reflecting on it a bit more, I realize there is another ingredient to success in online social networking….not only must you build a community…but you must become the leader of that community.

Over this past weekend I read an article in Wired magazine (issue 15.12), Almost Famous by Clive Thompson. The article discusses the relatively recent phenomenon of microcelebrities.

Clive puts it this way:

Microcelebrity is the phenomenon of being extremely well known not to millions but to a small group – a thousand people, or maybe only a few dozen. As DIY media reach ever deeper into our lives, it’s happening to more and more of us….[If you engage in online information publishing via web sites, blogs, and newsletters] odds are there are complete strangers who know about you — and maybe even talk about you.

You, dear artist, need to become a microcelebrity (no doubt many of you already are).

CLICK HERE FOR THE REST OF THE ARTICLE.

Barrels For Sale

Hi Joey,

I enjoy your blog and check it every day. I have about 20 barrels I would like to sell. (See attached photos). The barrels are 35 gallons. I am in the wholesale flower business and the preservative for the flowers comes in these barrels. There is nothing toxic. The main ingredients were sugar and water.

Please let me know if you or anyone else might be interested. I live in Gloucester and would be happy to drop one off at your place so you can see them.

My cell # is 978-290-1848.

Thanks for your time.

Gerald Gallant

Bay State Farm Direct Flowers

978-253-6326

Coconuts Shout Out To SeaPort Veterinary Hospital

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Yesterday my son BJ and I snapped a few photos during Coconuts, annual checkup with Dr. Ray Cahill at SeaPort Veterinary Hospital located at 100  Eastern Ave, Gloucester.  Dr.Cahill and his staff are wonderful.  They specialize in getting to know their pet patients, just as well as the owners who care for them.  Our Coconut is a pure breed Conton de Tulear.  The Cottons de Tulear  is a rear breed that is known to be loyal, happy, playful, affectionate, obedient, and healthy.   Dr. Cahill has been treating Coconut for the past few years and is well aware of her temperament and personality.  He lovely settles her nerves before he starts her exam, with his clam and gentle ways gaining Coconuts trust allowing him to give her a thorough exam at each visit. 

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Thank You Dr. Ray Cahill and Staff for the excellent care you give to our beloved Coconut!

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For more details about Seaport Veterinary Hospital visit their website below

http://seaportvet.com/services/provided/

Thomas Jefferson Quote of the Week from Greg Bover

21 February 2014

“Honesty is the first chapter in the book of wisdom.”

Thomas Jefferson (1743 – 1826)

The third President of the United States, Jefferson also served as the Governor of Virginia, Secretary of State under George Washington, member of the Continental Congress, Minister to France, and Vice President under John Adams. He was the principal author of the Declaration of Independence and the founder of the University of Virginia. It was Jefferson who acquired the Louisiana Purchase, doubling the size of the country, and it was he who dispatched Lewis and Clark to explore it. Although a slave owner himself, he signed the 1807 law banning further importation of slaves into the United States.The polymathic Jefferson was an architect, inventor, scientist, philosopher and linguist. It seems to me that Jefferson’s quote must refer to honesty with the self as well as to our dealings with others.

Greg Bover

Friday February 21st 2014 Cape Ann Forecast…

Happy TGIF everyone !!
Marine Forecast …
•••SMALL CRAFT ADVISORY•••
Fri: SE winds 15 to 20 kt with gusts up to 30 kt. Seas 3 to 5 ft. Areas of fog. Rain. Vsby 1 to 3 nm.

Fri Night: SW winds 15 to 20 kt…diminishing to 10 to 15 kt after midnight. Gusts up to 25 kt. Seas 2 to 4 ft. Patchy fog. Rain. Vsby 1 to 3 nm.

Here’s your Friday Video Forecast..

This is Funny but hopefully unlikely !!

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Euro snow outlook for next week into next weekend ! I’m thinking the Euro has been brainwashed from the American GFS Model…

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