You’ve probably guessed that this was happening right? Companies who want good reviews create fake ones on Yelp, Citysearch, Yahoo, Google, Kayak — even Facebook & Twitter. Well you’re right. It’s called astroturfing. It’s gotten so big that you can now hire companies to write and post fake reviews for your product or service. You can even get them to write fake bad reviews about your competitors.
There’s a very interesting article in today’s New York Times about a crackdown on astroturfing that exposes several companies, including Main Street Host, which is one of those companies people hire to write fake reviews. Main Street Host even went so far as to condemn astroturfing on one of their own blogs, while at the same time they wrote their own fake reviews about their own services, prompting this line from the New York Times article, ”Faking reviews often begins with faked reviews of the company faking the reviews.” You just can’t make this stuff up!
So, if you want to know the truth, stick with GMG. No fake reviews here.