I may lose my shit if I get another 3-4 Press releases per week from the same organizations over and over and over and over again

I like helping get the word out about all the cool stuff happening all over town really I do.

You know what I’m not a fan of?

Community organizations that send you thirty press releases from every member of their organization asking you to pimp the same event.

You gotta get your shit together people.  I can’t even imagine how the community editors of local newspapers handle these organizations after they’ve been doing it for 20 years.  I’d likely go postal, LOL

You have to talk to each other and have one point person who gets out your press releases and if you have two or three different events going on at your joint over the course of the week, combine the press releases into one email so we can put it all up there for you all at once and be done with it.

Think about the editor who isn’t just handling your press release, they are handling every other press release from every other organization in the city.

There are far more organizations that get it right but there are a select few that manage to hammer the crap out of news organizations multiple times a week and inevitably those same people are the ones who rarely send out a correct first release.  Inevitably there will be a follow up email asking you to make changes or changes to the revised copy they sent you the second go around.

ARGHHHHHH!!!!  Seriously You’re better than that!

About Joey C

The creator of goodmorninggloucester.org Lover of all things Gloucester and Cape Ann. GMG where we bring you the very best our town has to offer because we love to share all the great news and believe that by promoting others in our community everyone wins.
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8 Responses to I may lose my shit if I get another 3-4 Press releases per week from the same organizations over and over and over and over again

  1. hey, did you know we sell bikes? i will remind you again 4 more times this week that we sell bikes.

  2. Which is worse the multiple emails or all those people who send you rubber ducks?

  3. Glad you are able to get it off your chest, hope that those people that screw it up read your post. Have an awesome day Joey.

  4. Vickie & Peter says:

    Wait a minute. What about those people who never send you anything and then complain that you didn’t promote their gig? What I really like best is when they go on to blame YOU for the fact that nobody showed up. (this is Peter, not Vickie. She’s too nice to post this kind of comment.)

  5. John McElhenny says:

    You have every right to be annoyed, Joey. Without getting all preachy up in here, good public relations is tailored to the specific audience. The person should know whom they’re sending the message to and the audience they’re reaching with it. The stuff I enjoy most on Good Morning Gloucester mentions themes we all know from GMG, links back to previous GMG posts, etc. so the GMG reader feels like they’re the only ones receiving the message (Vickie & Peter’s posts are great at this.) And knowing your audience includes not sending a brother 20 versions of the same news release!

  6. You get what you ask for. let’s see if this post makes joeys cut.

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