Good Morning Gloucester Series: Tips For PR Professionals Part II

The stuff you didn’t learn in PR school from your boy Joey C

You want to get that story placed?  Food.

Sounds too easy, right?

But there’s something about food that is primal, that hits people in subconscious places that I can’t really describe.  Personally I’m hard pressed to say no to someone that shows up here with a cannoli or a cup of coffee and a pastry and pitches a story.  Or a restaurant that occasionally tunes me up.   I never ask for anything and lots of times I turn down an offer for some free grub but it’s more the gesture of the offer and then if I’m hungry and someone puts food in front of me- I remember that.

To be clear, I would never give a glowing recommendation for a restaurant that sucks ass.  I wouldn’t trade in my credibility for that. If I’m raving about something, believe me it is rave worthy.

I’m just saying that for a little gesture like a cannoli, a story that I might phone in gets a little extra special attention, whether it be a heavy web traffic time placement or the amount of time I’ll devote toward editing some shitty copy, whatever.  Let’s just say it’s a good investment to show up with something tasty.

I know you want to try to work with the tools you learned at college in books or from your time at a newspaper where you were supposed to have journalistic integrity, but this is 2012 baby and you’re in PR.   You’ve already sold out, you’ve got a job to do, you’ve got a story to place, you want results.  Get that story pitched with a nice big goddamned cannoli and I guarantee your success rate jumps up by at least 50%.

Of course the best pitch is for something that truly is a great story with mass appeal for a reporter or media outlet but if you’re working with a dogshit story to begin you gotta think like that old school adage- “The fastest way to a man’s heart is his stomach”  So picture your crappy story like the chubby pimply 33 year old broad that can’t find a mate to spend their life with but figures out how to cook up a storm and suddenly finds the man of her dreams because she feeds him like a king.

It sounds so primal, right?  Well you can overcomplicate things and talk PR acronyms all day long from your PR how-to guide book or you can show up with a cannoli and make things happen. #Boom!

Thank you, I’m here to help

Joey C

You can read the first installment in the series here

About Joey C

The creator of goodmorninggloucester.org Lover of all things Gloucester and Cape Ann. GMG where we bring you the very best our town has to offer because we love to share all the great news and believe that by promoting others in our community everyone wins.
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One Response to Good Morning Gloucester Series: Tips For PR Professionals Part II

  1. John McElhenny says:

    Joey, It’s always great to hear your perspectives on PR, knowing how successful you are at attracting GoodMorningGloucester readers and how many pitches you receive. At the PR agency where I work, we stress personalizing our pitches to bloggers or reporters so it’s tailored to what they cover and what their readers care about — or which type of cannoli they like. :-)

    Generic “spam” pitches are the worst kind. PR people need to do their homework. Now that you’ve laid out your pastry and coffee preference, there’s no excuse for ‘em not to know how to work with you. And once they really do their homework, they might even learn about those froofy Splendas you like in your coffee.

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