The stuff you didn’t learn in PR school from your boy Joey C
You want to get that story placed? Food.
Sounds too easy, right?
But there’s something about food that is primal, that hits people in subconscious places that I can’t really describe. Personally I’m hard pressed to say no to someone that shows up here with a cannoli or a cup of coffee and a pastry and pitches a story. Or a restaurant that occasionally tunes me up. I never ask for anything and lots of times I turn down an offer for some free grub but it’s more the gesture of the offer and then if I’m hungry and someone puts food in front of me- I remember that.
To be clear, I would never give a glowing recommendation for a restaurant that sucks ass. I wouldn’t trade in my credibility for that. If I’m raving about something, believe me it is rave worthy.
I’m just saying that for a little gesture like a cannoli, a story that I might phone in gets a little extra special attention, whether it be a heavy web traffic time placement or the amount of time I’ll devote toward editing some shitty copy, whatever. Let’s just say it’s a good investment to show up with something tasty.
I know you want to try to work with the tools you learned at college in books or from your time at a newspaper where you were supposed to have journalistic integrity, but this is 2012 baby and you’re in PR. You’ve already sold out, you’ve got a job to do, you’ve got a story to place, you want results. Get that story pitched with a nice big goddamned cannoli and I guarantee your success rate jumps up by at least 50%.
Of course the best pitch is for something that truly is a great story with mass appeal for a reporter or media outlet but if you’re working with a dogshit story to begin you gotta think like that old school adage- “The fastest way to a man’s heart is his stomach” So picture your crappy story like the chubby pimply 33 year old broad that can’t find a mate to spend their life with but figures out how to cook up a storm and suddenly finds the man of her dreams because she feeds him like a king.
It sounds so primal, right? Well you can overcomplicate things and talk PR acronyms all day long from your PR how-to guide book or you can show up with a cannoli and make things happen. #Boom!
Thank you, I’m here to help
You can read the first installment in the series here