Sharing* Caring* Giving
The Giving Tree: A Timeless Holiday Tradition
Grace Giambanco writes-
Back in 1994, Rockport National Bank had an unusual fundraiser that sparked a great response from customers and employees alike, wishes were being granted through two “Bless the Beast and Children” wish trees. The trees were decorated with little candy canes that each had a wish from a Rockport child or a request for food or toys for a pet at the Cape Ann Animal Aid shelter in Gloucester. Then, in 1995 the bank sponsored a campaign to help 12 local families in need during the holiday season. The endeavor was so successful that the next year an effort began during the holiday season to provide socks, hats and mittens to the needy children of Rockport, and that was the beginning of what has grown to become The Giving Tree.
This is a special tradition that has now expanded beyond its original goal and grown into a project that distributes gifts, clothes, toys, food, and basic necessities. Last year, hundreds of families, individuals, elderly and children in the communities of Rockport & Gloucester anonymously received gifts. This is a true testament to the goodwill and undeniable spirit of generosity of our customers and the residents of Cape Ann.
The simplicity and home-grown nature of The Giving Tree has made it a vibrant tradition during the festive holiday season on Cape Ann. The project begins with the collection of wish lists from local participating churches, non-profit organizations, and the elderly; anonymity is an important requirement. The Rockport National Bank “elves” cut out red candy canes and label each one with a wish. The day after Thanksgiving, customers can begin to take the candy canes off the trees in order to fulfill those wishes.
Rockport National Bank is proud to once again sponsor The Giving Tree. Anyone can participate………just stop by the Rockport National Bank location nearest you and select a candy cane gift tag from The Giving Tree. Return the wrapped gift along with the original gift tag by Wednesday, December 15th. Your gift will be anonymously distributed to the appropriate organization and rest assured your generosity will be deeply appreciated.
We thank you for your kindness in making this season brighter for so many families and children in need.
Rockport National Bank Branches: 16 Main Street, Rockport * 37 King Street, Rockport
4 Parker Street, Gloucester