My Receptive business, Over the Bridge Tours of Cape Ann, has been using sou’westers as a brand for Gloucester
for several years. I wear a sou’wester whenever I meet a group coming into town; I pass them out as prizes; I build
them into itineraries that I plan ie. all 130 USS McCaffery Reunion attendees got a sou’wester when they were in Gloucester
last Wednesday for the day.
I’ve made sou’westers available to visitors, particularly recent Eurodam cruise ship passengers.
Mayor Kirk has a supply of them to hand out to visiting dignitaries as well.
As the Director of Discover Gloucester, the Seaport Gloucester Destination Marketing Organization- a volunteer effort to get visitors to come to our area-
I’ve been able to extend the exposure for Gloucester and our sou’westers to the travel & tourism trade shows I attend around the country. We continue to tell the story of the sou’wester in the Discover Gloucester Visitor Guide and get the story out there at every opportunity we can.
My objective has been to have the sou’wester become part of the branding of Gloucester- and clearly, it’s working!
Thanks to the CATA folks for furthering the promotion of the brand!
Sou’ westers can be purchased at The Cape Ann Brewery; The Weathervane on Main Street; The General Store on 7 Seas Wharf; Palazola’s on Main Street (they’ve been selling them for years to GHS fans to wear at games- Go GHS!) and at Nelson’s on Main Street.
If there are other retailers out there selling them- let us know.
For info or for large quantities of sou’westers, send me an email at Linn@DiscoverGloucester.com
Thanks Joey! Linn