What started out as a little yarn shop has grown into a nice business and the thing to me that is really cool about it (beside the fact that they are Gloucester based and have probably the best stocked knitting shop around) is that they took a hobby that people have been doing for centuries and a thing as simple as selling yarn and grown it in big part to their social media initiatives. they are reaching out to people all over the world and have followers and customers that travel from all over due to their web presence. Without their social media facebook, twitter,blog and presence on knitting websites like Ravelry there is no doubt in my mind that their business and message wouldn’t reach nearly as many of their customers as it does and this is for little to no money at all according to Robert.
I am more convinced than ever that if you are a retailer or restaurant that sells to the public and you don’t have a social media plan that you are being negligent.
You can check out Coveted Yarn at any of these locations-