Everywhere I see this mistake. I’m no grammar expert, but I know my it’s and its! I notice it in newspapers, magazines,articles-all over!
“It’s” is the contraction of “it is”, and “its” is ownership. For example- “It’s going to rain” means it is going to rain.
“The weather and its effects will determine if we have the party or not.” This “its” is like “his” or “her” except with objects.
Just a little annoyance. —Sharon
Now I’ll really have to watch my dangling participle! Heehee